Picaaso Is Collaborating with Ajmaal in Somaliland as AjmaalbyPicaaso

 AjmaalbyPicaaso_Picaaso

East Africa’s footwear industry has a compelling new partnership – AjmaalbyPicaaso. This partnership is an alliance between Picaaso Footwear, an Indian export brand with international credibility for high quality footwear, and Ajmaal Trading Company, an established name in the Somaliland wholesale footwear market, that promises new quality and on-trend footwear to the African traders and retailers for price points that are still affordable.

If you are a footwear trader in Hargeisa and you order quality and on-trend footwear with consistent quality then you are typically faced with limited options, delays, or brand credibility in getting your next order. This partnership meets your expectations exactly – style variety, quality, reliability, speed of service and brand credibility for African traders and retailers.

In this blog we will cover very important information you need to know about AjmaalbyPicaaso – what it is, why it will matter to you in 2025, industry trends, potential benefits for you as a buyer, distributor or entrepreneur in the region.

What is AjmaalbyPicaaso and Why Does It Matter?

AjmaalbyPicaaso is the brand new collaborative brand that will define the manufacturing capabilities of Picaaso Footwear with the distribution capacity of Ajmaal General Trading Company in Somaliland.

What does this collaboration mean?

  • Local access to international and locally produced footwear of international standards in Somaliland
  • Bulk order facilitation for traders and wholesalers
  • Assured branded product under the “Ajmaal by Picaaso” brand
  • Quick delivery time turnaround due to bulk direct import and stock supply by Ajmaal

Why Is It Important in 2025?

Footwear demand in Somaliland has been steadily increasing, with rising fashion awareness and economic development. According to Statista’s Africa Footwear Market Report 2025, the retail footwear market in the Horn of Africa is growing at over 8.2% annually. Yet, access to consistent wholesale quality remains limited.

By leveraging Ajmaal’s local influence and Picaaso’s product consistency, AjmaalbyPicaaso ensures:

  • Shorter supply chains
  • Lower risk for buyers
  • Better margins for retailers
  • A direct bridge between East African buyers and Indian manufacturing

Example: Previously, a footwear wholesaler in Berbera had to rely on containers from Nairobi or Dubai, facing 30–45 days of wait time. With AjmaalbyPicaaso, they now access the same stock within 7–10 days via Ajmaal’s local distribution network.

As we move deeper into 2025, the footwear landscape across East Africa—especially in Somaliland—is rapidly evolving. Style, affordability, and brand reliability are no longer optional—they’re essential. Here’s what’s shaping the market:

Localisation of Supply

Distributors like Ajmaal General Trading Company are helping shorten the time from factory to feet. By stocking AjmaalbyPicaaso footwear locally, buyers in cities like Hargeisa, Berbera, and Burao can now place bulk orders with local support—eliminating delays and import risks.

Demand for Fashion + Comfort

According to the UNCTAD Africa Trade Report, regional imports of mid-tier footwear have increased significantly. Urban youth now demand:

  • Soft foam cushioning
  • Durable straps
  • Modern designs with ethnic touches

This matches AjmaalbyPicaaso’s design lineup perfectly.

Trader-Friendly Wholesale Ecosystem

More traders now expect:

  • Low MOQs (Minimum Order Quantities)
  • WhatsApp or catalog-based bulk ordering
  • 24–48 hour delivery within Somaliland

AjmaalbyPicaaso is one of the first Indo-African footwear collaborations to directly respond to this demand.

AjmaalbyPicaaso_Picaaso

Benefits of AjmaalbyPicaaso: What Traders Gain

1. Bulk Ordering & Flexible MOQ

Whether you run a shop in Berbera or are starting your own kiosk:

  • Order starts at just 48 pairs per model
  • Mix sizes and colors based on demand

2. Brand Warranty & Authenticity

  • Original product tags with batch IDs
  • WhatsApp-based customer care for return/replacement
  • 7-day return policy for factory defects

3. Transparent Pricing & Real-Time Catalog

  • Pricing based on quantity and delivery area
  • Digital catalogs shared monthly via WhatsApp
  • Product photos, videos, and specifications included

4. Loyalty Benefits for Wholesalers

Traders ordering monthly get:

  • Early access to unreleased collections
  • Festival discounts (Eid, Ramadan, Independence Day)
  • Cashback program for high-volume repeat buyers

How Picaaso Footwear & Ajmaal Build Trust in Somaliland

Picaaso Footwear is an Indian brand trusted by traders across Africa. With a legacy of exporting premium-quality slippers, they’ve delivered to markets in Ghana, Nigeria, Djibouti, and now Somaliland.

On the other hand, Ajmaal General Trading Company is locally known for distributing FMCG and consumer goods. With warehousing capacity, in-market presence, and an established dealer network, they’re the ideal distribution partner.

Together as AjmaalbyPicaaso, they offer:

  • Products made for African terrain
  • Fast support from a local team
  • Transparent deals — no hidden pricing
  • Brand reliability for growing resellers

This collaboration doesn’t just provide footwear — it empowers small traders with tools to scale.

Read More: "https://picaasofootwear.com/ajmaal-in-somaliland-as-ajmaalbypicaaso/"

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